26/06/2009
Commercial Radio Australia (CRA) announced that today significant progress has been made on the finalisation of innovative technical and advertising production specifications for the synchronisation of “visual” and audio components of DAB+ digital radio.
At the end of 2008 a set of draft specifications, proposed to Commercial Radio Australia by Fairfax Digital and Adstream, was distributed for comment and input from advertising creative directors, technical engineers, members of the digital radio advertising advisory group, and the digital technical advisory committee (DTAC).
This week, as commercial digital services are preparing to switch on across the country, a committee representing broadcasters and digital courier companies met to further develop and expand the draft specifications for the production of digital content.
Attending the meeting were representatives from ARN, Austereo, DMG, Fairfax Radio, as well as key digital courier companies; Adstream, Audionet, DubSat, Fairfax Digital, Music Point and DStar.
The aim of developing the new production specifications is to achieve an easy to use and reliable digital radio production distribution process that can be used within the industry and by external content creators such as creative and advertising agencies.
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