02/10/2008
Commercial Radio Australia has released the first draft of its ad production specifications for ads on digital radio. Developed with the help of adstream and Fairfax Digital, the draft outlines how visual and audio components will work in synchronisation. Broadcasters will be able to match audio with scrolling news, sport and weather or other images, which will be viewed by “listeners” on DAB+ radios. The draft will now be released for wider industry consultation. For futher information contact James Douglas at adstream or Commercial Radio Australia.