02/12/2008

Red Bee Media Appoints Adstream Australia as Reseller Partner

Not only will Adstream promote and on-sell Red Bee Media’s TV advertising captioning services but the process will be combined with Adstream’s electronic advertising delivery and online asset management services. This means one purchase order and one invoice for clients.

“Captioning television commercials allows advertisers to ensure maximum target market reach and relevance amongst the 3.5 million Australians who are Deaf or hearing impaired. These services also communicate a powerful brand message of care and sensitivity to audiences,” says newly appointed Red Bee Media Managing Director, Chris Howe.

Red Bee Media, formerly the Australian Caption Centre, has operated in Australia since 1985. It employs over 120 captioners, stenographers and linguists and has continuously set Australian captioning standards. Its Supertext logo is recognized around the world as reflecting the highest quality.

“Over the past several years the advertising agency take up of closed captions has grown remarkably due to consumer demand,” explains Chris Howe. “Adstream, our new strategic reseller partner, is at the cutting edge of online ad delivery, has highly sophisticated technologies and strong agency relationships.”

“Captioning is an integral part of what we do here at Adstream” says Peter Miller, Managing Director of Adstream Australia. “We have facilitated the process technically since the inception of our business in 2003, and are now moving into the front line of promoting captioning. We pride ourselves on working with other market leaders and Red Bee Media pioneered this service in Australia.”