Captioning TV commercials is easier now that adstream has partnered with Red Bee Media, incorporating the Australian Caption Centre. From start to finish, adstream, will ensure your TV commercials are captioned perfectly and quickly to meet tight deadlines.
What is Captioning? Captions replicate the soundtrack of a television commercial as text. Captions can be accessed by anyone, anywhere in Australia, free of charge, using a teletext TV or digital set-top box.
Why Caption? Over 3.55 million Australians are hearing impaired and feel more connected to television commercials that are captioned. Importantly, advertiser’s messages are delivered more clearly to these large numbers of potential customers. Captioning is also ideal for viewers in noisy environments such as clubs, hotels, gymnasiums, and airports as well as stay at home mums with sleeping babies.
Current Policies on Captioning Captioning is an important policy adopted by many peak bodies including: The Advertising Federation of Australia, The Australian Association of National Advertisers and Federal and State Government departments and agencies.
If you’re a TV broadcaster, Advertising Agency, Film Production Company or Distributor and you want to enable people who are Deaf or hearing impaired to fully appreciate your commercial, adstream will manage the captioning and subtitling for all your media, efficiently, cost effectively and with the extra convenience of receiving one invoice for the entire job.
